Posts Tagged ‘info commercials’

Infomercial Producer InfoWorx Wins Platinum and Silver at Worldfest

May 18, 2011

BOCA RATON, FL (May 17, 2011) – Infomercial production company and DRTV Agency, InfoWorx Direct (www.InfoWorx.com) won Platinum and Silver Remi Awards at the renowned WorldFest Houston Film Festival.  The InfoWorx long form infomercial “Neato XV-11” won the Platinum Remi while it’s long form info-commercial for “OroBed Advanced Sleep System” brought home the Silver.   Both of the award winning infomercials were created under the innovative InfoWorx economy driven Demo Package.

“WorldFest is the most discriminating commercial competition and to win an award at this festival stands out as a very prestigious achievement. For two programs produced through our economy driven Demo Package to win, proves that you can create compelling, award winning infomercials for $55 thousand dollars.” Ron Perlstein, Executive Producer at InfoWorx Direct explained. “I created the InfoWorx Demo Package as a way to help my clients succeed in this tough economy. It scales down production days while it maintains excellent production values including Broadcast HD.  Our two WorldFest awards prove this can be done. Both shows generated great response and conversions using soft offers, and InfoWorx arranged the financing deals for the offers.”

“At InfoWorx Direct we are committed to our mission statement ‘Your Success Is Our Success’ and so when the economy slowed down, I adapted our production packages to serve our client’s needs better.  We’re a full service Infomercial Production and Media Agency with all the latest tools. Money was getting tighter, and the InfoWorx Demo Package was my way of helping my clients get their products on the air with a great-looking and economical $55,000 production.”, Perlstein added. “We’ve been innovators in the DRTV industry for many years.  We introduced Turnkey Infomarketing 12 years ago. We are a full service Direct Response Agency specializing in affordable solutions that allow startups and new products to get started with a low investment. Our new media intelligence systems that enhance our media buying services further maximize our client’s investment and deliver an ROI that allows them to succeed even in a down economy.”

Since 1992, direct response television agency and infomercial production company, InfoWorx Direct, has established itself as a successful, award winning infomercial producer of both short-form DRTV spots and long-form info-commercials. InfoWorx has developed the most affordable turnkey infomercial model in the industry that offers clients award winning television and radio infomercial production as well as TV and Radio infomercial media buying services. The production and media buying agency specializes in all aspects of direct response advertising services and consulting, and offers an entire turnkey solution from script to sales for DRTV clients as well as specific services including production, media buying, telemarketing management, fulfillment, and home shopping placement.

Recently, InfoWorx introduced its economy-driven Demo Package which minimizes the client’s initial investment and delivers award winning production values.  InfoWorx media buying services have also added media intelligence solutions that offer clients the most advanced and effective media buying and tracking technology.

“During these tough economic times it is important that we fulfill clients’ needs especially when investment money is hard for them to find”, Ron Perlstein said.  “Our success depends on our clients’ success and that’s why we must help them maximize their investment throughout in every aspect of their direct response campaign.”

For over 19 years, InfoWorx has established itself as a pioneer in direct response TV advertising, and has generated billions of dollars of major “as seen on TV success” for clients including Emerson Electric, InventTech, SnorEnz, Rubbermaid, and iRobot’s Roomba.  For additional information on InfoWorx, contact Ron Perlstein, or visit http://www.InfoWorx.com.

InfoWorx Direct, LLC, is a full service direct response agency and media buying service with an evolving infomarketing business philosophy. The InfoWorx scientific approach has led to profitable results and success for established companies and newcomers alike. 

 

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Ron Perlstein’s Rules for Infomercial Success

September 16, 2010

Direct Response Television success, Infomercial Success or DR Radio success does not always come that easy. I’ve developed seven easy rules after 18 years running InfoWorx, producing infomercials, and placing millions in media buys.

1. Make practical and rational not emotional decisions. DRTV offers immediate empirical information regarding your offer. Base your decisions on facts, not theories.

2. Be scientific, use the numbers. But the numbers must be handled and interpreted by an expert who has the experience to understand what the numbers are telling you.

3. DRTV Success Test: Is the phone ringing? You should know from day one if your program has life.

4. Frequency is the benefit of success, not the key to success. A top direct response and infomercial agency can push out a successful offer for all of it’s value and prevent you from throwing good money after bad. Media tests are just that — tests to discover what works and what does not.

5. Your offer is King. Great product, weak offer, no calls.

6. Use traditional Direct Response techniques. Branding is a side effect of great direct response campaigns, not the other way around. A great DRTV and infomercial company will buy to your allowable cost per order and generate direct sales and leads. Brand awareness will result from DRTV success.

7. Infomercials and Direct Response TV are a science. Stay with your winners and cut your losers immediately. At InfoWorx we use research to target your best customers, media buying power to get your offer in front of millions, and 18 years experience turning response into revenue.

TV Infomercial Budgets

October 26, 2009

What is the cost of an infomercial? How much does it cost for TV infomercial production? Are long form infomercials more expensive than short form infomercials? These questions — and others about the cost of TV infomercial media and airtime come into our offices every day. This blog is for you — to answer your questions and help you understand the wacky, wonderful world of TV infomercials — our world!

Let’s start with question number one: What is the cost of an infomercial? First of all, as you may know, there are two basic formats: short form infomercials and long form infomercials. Short form is comprised of commercial lengths of two minutes or less. Long form is generally considered the thirty minute format (actually 28:30 minutes, but there is now some nationwide media distribution for five minute infomercials too. So what is the cost of an infomercial? TV infomercial budgets start with a TV production budget. This cost is a one time fixed cost, and it needs to amortized over the life of the project. Short form budgets can run anywhere from a few thousand dollars to more then $50,000.00 depending on the scope of the production. Long form infomercial costs also run in a wide range of budgets. Talk show formats cost about $20,000.00 and up, demonstration shows usually cost around $50,000.00 to $100.000.00. Again, think production values — or in movie language big action movie budgets verses low budget indie films.

The largest portion of a TV infomercial budget is the media budget. And you may be surprised to learn that long form infomercial media is cheaper than highly targeted CPM short form airtime. Check out our other blog for ongoing discussions about TV and radio media costs, clearance issues, and the latest trends. We recommend testing your offer on national and regional cable with test budgets of at least $5000.00 per week. Remember, repetition is very important in all forms of television advertising, so you must stay on the air to build momentum. Check back here frequently for more information on TV infomercial budgets.

Ron Perlstein’s Rules For DRTV Success

February 17, 2009

Direct Response Television success or DR Radio success does not always come that easy. I’ve developed seven easy rules after 17 years running InfoWorx, producing infomercials, and placing millions in media buys.

1. Make rational not emotional decisions.
DRTV offers immediate empirical information regarding your offer. Base your decisions on facts, not theories.

2. Be scientific, use the numbers.
But the numbers must be handled and interpreted by an expert who has the experience to understand what the numbers are telling you.

3. DRTV Success Test: Is the phone ringing?
You should know from day one if your program has life.

4. Frequency is the benefit of success, not the key to success.
A top direct response and infomercial agency can push out a successful offer for all of it’s value and prevent you from throwing good money after bad. Media tests are just that — tests to discover what works and what does not.

5. Your offer is King.
Great product, weak offer, no calls.

6. Use traditional Direct Response techniques.
Branding is a side effect of great direct response campaigns, not the other way around. A great DRTV and infomercial company will buy to your allowable cost per order and generate direct sales and leads. Brand awareness will result from DRTV success.

7. Infomercials and Direct Response TV are a science. Stay with your winners and cut your losers immediately.

At InfoWorx we use research to target your best customers, media buying power to get your offer in front of millions, and 17 years experience turning response into revenue.

Ron Perlstein – Infomercial Producer

December 18, 2008

You know….when I started in this business (1992) an infomercial was a half hour program that combined information and a sales message for a product.   Back in the day, no one called a direct response commercial an “infomercial.”  Nowadays, the term is thrown around willy nilly for just about any advertising that makes a direct pitch to the consumer.  Having explained this business to thousands of marketers, product developers and inventors, it’s clear that everyone is looking for the cheapest, fastest and best way to launch a new product and bring it to market.

The classic infomercial, a half hour program that informs, entertains and sells is still the best format to achieve faster, cheaper, better.  Especially if you are reaching out to baby boomer and older audiences. Yes, it’s true that my son’s generation (he’s 22) uses the Internet and mobile devices for information.  But us old folks who have been brought up with Ozzie and Harriett, The Fonz, or even Seinfeld still love to watch TV for entertainment, information, and shopping from home.

There’s much power in the half hour and we can produce shows for as little as $30,000.00.  Airtime for half hours can be as lttle as $10.00, so the idea that half hour infomercials cost more then short form direct response commercials is not correct.  There are usually several long form infomercials airing with great success in a talk show format.  Why? Because viewers stop to listen to information that interests them.

Check back to blog frequently and I’ll give you many more insights into how to make the most with little or low budgets.

TV Infomercial Cost and Obama

November 23, 2008

When Obama ran his infomercials across the networks the week before the election, McCain and their surrogates repeatedly used the word infomercial with a scornful tone.  That was because they knew that the long form half hour infomercial would work to convert more television infomercial viewers into Obama voters.

There is much power in the thiry minute infomercial, and the smart, savvy Obama infomercial marketing experts knew how to exploit media and the format. You can, too.

After many years in the direct response business, many successes in both long form and short form….I can tell you that the half hour is the most cost efficient sales conversion tool in for a nationwide launch of a product or service.