Posts Tagged ‘direct response media’

DRTV Media Buyer – Remnant TV Media

June 22, 2013

Direct Response Television, Direct Response Media, Direct Response Radio – these are all forms of DR Media and they represent a remnant media buy. In the vast world of TV Media Buying, most national TV media is sold quarter by quarter to large branded advertisers in what is called the upfront buy. Negotiations for 4th quarter 2013 are underway as we publish this post. After the upfront, advertisers make what is called “scatter buys.” TV networks save some air time for advertisers to jump in and pay even higher rates than the upfront buys, which guarantee a CPM and CPP. What is left is then sent to the network DRTV departments to sell on a week to week basis based on supply and demand. So you see – all DRTV is remnant – but at what cost?

A smart media buyer knows value and seeks soft spots in the TV media markets in order to find –pardon the expression – cheap TV Media. Whether you track cost per call (CPC), cost per lead (CPL) or cost per order (CPO) – I can tell you from experience DRTV works with undervalued and unrated media for the most part. A savvy media buyer knows where to find national high profile cable media at low, low prices. For example, we are currently buying top tier cable networks for as low as $5 per spot in as many as 30 million households.

How do we do it? Well, after 38 years in the media business and 21 years in the DRTV media business – we’ve got a “secret sauce” and a vast network of relationships and insider info.

Thanks for following Ron Perlstein’s DRTV Media Blog.

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Ron Perlstein’s Infomercial Update

March 19, 2011

I, Ronald Perlstein, love the wacky, wonderful world of infomercials and direct response TV!!  For nearly 20 years, I have enjoyed every minute, every production, every media buy and every client.  And when we achieve hit status – WOW!

But how is 2011 shaping up?  Direct response media rates are firming up, and InfoWorx Direct has continued to innovate.  Now, InfoWorx Direct can offer research for all 210 DMA’s in the USA.  What can we discover? 

Which markets have the demographics you seek by age, sex or income?

How has the ethnic landscape changed since 2010?

What market is the best for families with children, early adopters, or over 200 lifestyle indexes?

We have the latest demographics on age, sex, household income, psychographics, lifestyle indexes and more.  Pick any market and InfoWorx Direct can place your media buys.  We offer all 44 local Comcast cable markets and all Cox Cable markets for local cable buys at the lowest rates and best service. 

In 2011, you must have the latest data to be successful with “The Science of Direct Response”.

2011 Housewares Show Inventor Pavillion

March 6, 2011

I’m here in Chicago at the Housewares Show. Each year myself and other top direct response experts help inventors evaluate their products. With me, will be a blue ribbon panel with friends from AllStar Marketing, QVC, and Thane Direct among others. It’s always a great time to see old friends and help the inventors understand the marketing of the wacky, wonderful world of infomercials. I always have a great time. Last year I bumped into legend Ron Popeil walking the floor seeking funding for a new project! There’s money to be made, and I wish all of the inventors much success. At InfoWorx Direct we have helped startups throughout our history, and we are always there for you.