Posts Tagged ‘cost per action radio’

PAY PER CALL TV – PER INQUIRY UPDATE

June 8, 2013
For all of you that follow Ron Perlstein’s DRTV Media blog regularly, than you know that PAY PER CALL TV AND RADIO is the new, more effective replacement for outdated pay per click strategies. The level of customer engagement is very important and many marketers have learned that a telephone call with a live agent leads to more conversions than a lead form that generates newsletter subscriptions.

At our agency, we are delivery more leads, more efficiently than ever. We are specialists in remnant media buying for our clients and we have developed roll out models to minimize risk for the client and maintain their predetermined cost per lead and conversion.

As more marketers turn to pay per call strategies, more categories are working. Here are 7 top categories that all work with Pay Per Call TV and Radio.

– Legal
– Health Care
– Home Remodeling
– Senior Care
– Dietary Supplements
– Tax Relief
– Business Opportunities

Back in the 20th century marketers were always looking for a sale. But now we all know that customer engagement at the broadcast level is the genesis of an integrated strategy that must include digital including social, retail (for hard goods) and print (whether conventional or digital).
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