Posts Tagged ‘cheap infomercial media’

Infomercial Producer InfoWorx Wins Platinum and Silver at Worldfest

May 18, 2011

BOCA RATON, FL (May 17, 2011) – Infomercial production company and DRTV Agency, InfoWorx Direct (www.InfoWorx.com) won Platinum and Silver Remi Awards at the renowned WorldFest Houston Film Festival.  The InfoWorx long form infomercial “Neato XV-11” won the Platinum Remi while it’s long form info-commercial for “OroBed Advanced Sleep System” brought home the Silver.   Both of the award winning infomercials were created under the innovative InfoWorx economy driven Demo Package.

“WorldFest is the most discriminating commercial competition and to win an award at this festival stands out as a very prestigious achievement. For two programs produced through our economy driven Demo Package to win, proves that you can create compelling, award winning infomercials for $55 thousand dollars.” Ron Perlstein, Executive Producer at InfoWorx Direct explained. “I created the InfoWorx Demo Package as a way to help my clients succeed in this tough economy. It scales down production days while it maintains excellent production values including Broadcast HD.  Our two WorldFest awards prove this can be done. Both shows generated great response and conversions using soft offers, and InfoWorx arranged the financing deals for the offers.”

“At InfoWorx Direct we are committed to our mission statement ‘Your Success Is Our Success’ and so when the economy slowed down, I adapted our production packages to serve our client’s needs better.  We’re a full service Infomercial Production and Media Agency with all the latest tools. Money was getting tighter, and the InfoWorx Demo Package was my way of helping my clients get their products on the air with a great-looking and economical $55,000 production.”, Perlstein added. “We’ve been innovators in the DRTV industry for many years.  We introduced Turnkey Infomarketing 12 years ago. We are a full service Direct Response Agency specializing in affordable solutions that allow startups and new products to get started with a low investment. Our new media intelligence systems that enhance our media buying services further maximize our client’s investment and deliver an ROI that allows them to succeed even in a down economy.”

Since 1992, direct response television agency and infomercial production company, InfoWorx Direct, has established itself as a successful, award winning infomercial producer of both short-form DRTV spots and long-form info-commercials. InfoWorx has developed the most affordable turnkey infomercial model in the industry that offers clients award winning television and radio infomercial production as well as TV and Radio infomercial media buying services. The production and media buying agency specializes in all aspects of direct response advertising services and consulting, and offers an entire turnkey solution from script to sales for DRTV clients as well as specific services including production, media buying, telemarketing management, fulfillment, and home shopping placement.

Recently, InfoWorx introduced its economy-driven Demo Package which minimizes the client’s initial investment and delivers award winning production values.  InfoWorx media buying services have also added media intelligence solutions that offer clients the most advanced and effective media buying and tracking technology.

“During these tough economic times it is important that we fulfill clients’ needs especially when investment money is hard for them to find”, Ron Perlstein said.  “Our success depends on our clients’ success and that’s why we must help them maximize their investment throughout in every aspect of their direct response campaign.”

For over 19 years, InfoWorx has established itself as a pioneer in direct response TV advertising, and has generated billions of dollars of major “as seen on TV success” for clients including Emerson Electric, InventTech, SnorEnz, Rubbermaid, and iRobot’s Roomba.  For additional information on InfoWorx, contact Ron Perlstein, or visit http://www.InfoWorx.com.

InfoWorx Direct, LLC, is a full service direct response agency and media buying service with an evolving infomarketing business philosophy. The InfoWorx scientific approach has led to profitable results and success for established companies and newcomers alike. 

 

Ron Perlstein’s Rules for Infomercial Success

September 16, 2010

Direct Response Television success, Infomercial Success or DR Radio success does not always come that easy. I’ve developed seven easy rules after 18 years running InfoWorx, producing infomercials, and placing millions in media buys.

1. Make practical and rational not emotional decisions. DRTV offers immediate empirical information regarding your offer. Base your decisions on facts, not theories.

2. Be scientific, use the numbers. But the numbers must be handled and interpreted by an expert who has the experience to understand what the numbers are telling you.

3. DRTV Success Test: Is the phone ringing? You should know from day one if your program has life.

4. Frequency is the benefit of success, not the key to success. A top direct response and infomercial agency can push out a successful offer for all of it’s value and prevent you from throwing good money after bad. Media tests are just that — tests to discover what works and what does not.

5. Your offer is King. Great product, weak offer, no calls.

6. Use traditional Direct Response techniques. Branding is a side effect of great direct response campaigns, not the other way around. A great DRTV and infomercial company will buy to your allowable cost per order and generate direct sales and leads. Brand awareness will result from DRTV success.

7. Infomercials and Direct Response TV are a science. Stay with your winners and cut your losers immediately. At InfoWorx we use research to target your best customers, media buying power to get your offer in front of millions, and 18 years experience turning response into revenue.

Infomercial Cost Per Order

May 29, 2010

For over 18 years, I have been coaching, consulting and assisting my clients with every aspect of their infomercial projects.  Direct response selling is a science.  This means that in order to achieve infomercial success you must understand the concept of an allowable or cost per order. 

To scientifically optimize product sales, you must test different offers, different premiums, and different messaging.  One of the biggest mistakes newbies make over and over is to simply test one offer with one premium instead of multiple tests.  Edison tested over 6000 different filament materials while inventing the light bulb.  The most successful infomercial offfers are tested over and over before a roll out.  So, do the math, be patient, and test, test, test!

Ron Perlstein Buys Cheap Media

December 12, 2008

It’s Economics 101….supply verses demand.  Recessions create cheap media opportunites for smart, savvy media buyers.  And new technology has brought many many ad auction platforms: Google TV, Radio and Print, SpotXchange, and several others for online video ads.

Cheap media means that products that are driven by an allowable cost per order can produce better results in a recession then in a boom. There are more per inquiry opportunities, remnant media, and syndication fire sales.  You can drive a truck through the available media after December 22, 2208.

If you have a product ready to launch, if your product is inexpensive and meets the needs of the recession weary public, then there is an opportunity now like we have not seen since 9-11-01.  By the way, direct response and infomercials had a fantastic run in late 2001 and 2002.