Archive for December, 2008

Ronald Perlstein – TV Infomercial Producer

December 21, 2008

Of my blogs …..this is the most personal, but all of them can assist entrepreneurs understand TV infomercials, direct marketing, and how to get the most for their marketing buck.  So if you like learning about long form infomercials, how to make money with TV, or the cost of infomercial production my blogs can help.

I’ve produced more long form infomericals then I can count and the number of short form productions is beyond my memory, but I can tell you one thing….it’s not that easy to get a hit show or spot.  You need a an expert, someone who knows the right way to test a product and will tell you the best infomercial media strategy as well.

So when I said this was the most personal of my blogs, I meant that this is my blog where I can be more open, looser, and let my readers know that I care….I want your products to succeed!!!  TV Infomercials is still probably the easiest and cheapest method to launch a product nationwide in this great country.  It’s all about the numbers….the ROI. TV Infomercials still have more reach and better conversions then the Internet, although we use the Internet for more then a third of our sales. And now we can show you how to webcast your infomercial globally for a fraction of broadcast costs….although it is not as simple as it sounds.

Remember, there is much power in the half hour. Long form infomercials can convert more viewers into customers faster then any other marketing method.  It’s a TV show, and people, if they are interested in your information will stop and listen….for about 9 seconds. That’s it….you have 9 seconds to grab them and keep them watching.   At InfoWorx, you can create a compelling, successful, profitable half hour infomercial for about $30,000.00.  We also know how to buy media at a fraction of the rates other media companies pay.  Stay tuned….


Ron Perlstein – Infomercial Producer

December 18, 2008

You know….when I started in this business (1992) an infomercial was a half hour program that combined information and a sales message for a product.   Back in the day, no one called a direct response commercial an “infomercial.”  Nowadays, the term is thrown around willy nilly for just about any advertising that makes a direct pitch to the consumer.  Having explained this business to thousands of marketers, product developers and inventors, it’s clear that everyone is looking for the cheapest, fastest and best way to launch a new product and bring it to market.

The classic infomercial, a half hour program that informs, entertains and sells is still the best format to achieve faster, cheaper, better.  Especially if you are reaching out to baby boomer and older audiences. Yes, it’s true that my son’s generation (he’s 22) uses the Internet and mobile devices for information.  But us old folks who have been brought up with Ozzie and Harriett, The Fonz, or even Seinfeld still love to watch TV for entertainment, information, and shopping from home.

There’s much power in the half hour and we can produce shows for as little as $30,000.00.  Airtime for half hours can be as lttle as $10.00, so the idea that half hour infomercials cost more then short form direct response commercials is not correct.  There are usually several long form infomercials airing with great success in a talk show format.  Why? Because viewers stop to listen to information that interests them.

Check back to blog frequently and I’ll give you many more insights into how to make the most with little or low budgets.

Ron Perlstein Buys Cheap Media

December 12, 2008

It’s Economics 101….supply verses demand.  Recessions create cheap media opportunites for smart, savvy media buyers.  And new technology has brought many many ad auction platforms: Google TV, Radio and Print, SpotXchange, and several others for online video ads.

Cheap media means that products that are driven by an allowable cost per order can produce better results in a recession then in a boom. There are more per inquiry opportunities, remnant media, and syndication fire sales.  You can drive a truck through the available media after December 22, 2208.

If you have a product ready to launch, if your product is inexpensive and meets the needs of the recession weary public, then there is an opportunity now like we have not seen since 9-11-01.  By the way, direct response and infomercials had a fantastic run in late 2001 and 2002.