Archive for November, 2008

TV Infomercial Cost and Obama

November 23, 2008

When Obama ran his infomercials across the networks the week before the election, McCain and their surrogates repeatedly used the word infomercial with a scornful tone.  That was because they knew that the long form half hour infomercial would work to convert more television infomercial viewers into Obama voters.

There is much power in the thiry minute infomercial, and the smart, savvy Obama infomercial marketing experts knew how to exploit media and the format. You can, too.

After many years in the direct response business, many successes in both long form and short form….I can tell you that the half hour is the most cost efficient sales conversion tool in for a nationwide launch of a product or service.

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