Infomercials Were Then Infomarketing Is Now

In 1992,I launched Concept Media (later renamed InfoWorx) to focus on the most measurable form of advertising, direct response television. In its 16 years of business, my direct response and infomercial marketing company has achieved international success. InfoWorx’ Turnkey DRTV  approach has led to marked success for both established companies breaking into the direct response arena and newcomers looking to build initial brand awareness via DRTV. We changed the name from Concept Media to Infoworx in the summer of 2002 to reflect the company’s evolving turnkey infomarketing business philosophy. Infoworx is the only company that markets products from script to sales in a cost effective manner that gives the client total control of their product and the profits. We believe that DRTV success depends on much more than producing an infomercial: it’s all about securing the largest market share in the shortest amount of time, putting the least amount of money at risk…thus the evolution from infomercial production to infomarketing.

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