It’s Economics 101….supply verses demand. Recessions create cheap media opportunites for smart, savvy media buyers. And new technology has brought many many ad auction platforms: Google TV, Radio and Print, SpotXchange, and several others for online video ads.
Cheap media means that products that are driven by an allowable cost per order can produce better results in a recession then in a boom. There are more per inquiry opportunities, remnant media, and syndication fire sales. You can drive a truck through the available media after December 22, 2208.
If you have a product ready to launch, if your product is inexpensive and meets the needs of the recession weary public, then there is an opportunity now like we have not seen since 9-11-01. By the way, direct response and infomercials had a fantastic run in late 2001 and 2002.
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